Our Story...

Slimple™ is the brainchild of Rich Gelso, Founder and CEO of MB Innovations, a best-in-class nutraceutical company located in Hollywood, Florida. Founded in 2002, MB Innovations' mission is to provide its customers with healthful products made with natural ingredients which have been employed successfully for centuries by indigenous cultures everywhere to treat a litany of ailments and for their nutritional value.

The birth of MB Innovations was spurred by the long illness and ultimate demise of Rich's brother, Michael, from ALS, a disease of the nerve cells in the brain and spinal cord that control voluntary muscle movement. His brother's illness lead Rich on a life-long search for alternative remedies for ailments utilizing nature's cabinet chest of healthful herbs and remedies. In time, Rich's new found knowledge of nutraceuticals and their life-enhancing properties resulted in the development of a number of industry advancements. These include:

• The development of Insulin Growth Factor-1 (IGF-1), an extract from deer antler velvet, has been touted as the "visionary molecule of the millennium". It is widely recognized for its anti-aging capabilities.
• The introduction of the Achiote Leaf (Bixa Orellana) into modern nutraceuticals. This plant has been known for centuries for its effective anti-fungal, anti-viral, and anti-microbial properties. MB Innovations has employed fifty families in the heart of Bolivia in the harvesting and exportation of this vital ingredient for worldwide consumption. Achiote is quickly becoming a daily staple contributing to the better health of thousands around the globe.
• The introduction of Purple Corn Extract, which is becoming one of the most widely recognized antioxidants on the planet. MB Innovations' research found Purple Corn Extract to have four times the antioxidant properties as blueberries.
• The development of Passion Power Shot. a 1 oz. liquid sexual energy shot consisting of one formulation for men and another designed specifically for women. Passion Power's proprietary concoction incorporates ingredients that have been used for centuries to stimulate the libido that is sure to put lovers "in the mood".
• The introduction of Exotic Pleasures, an encapsulated blend of exotic ingredients well known for their aphrodisiacal properties. This blend is designed to enhance sexual pleasure for both men and women.
• The introduction of MaCoca™. The main ingredient in MaCoca™ is derived from the spent coca leaves. Highly nutritional, it is capable of replacing an entire meal without additional caloric intake. MaCoca™ triggers a message to the brain that turns off the hunger mechanism. The brain responds by releasing endorphins that floods you with a profound feeling of well being and fullness. It is a naturally occurring appetite suppressant and energy booster. MaCoca formula's is produced in USA by Reyes Avila, LLC, MaCoca is a concentrated extract obtained from coca leaves through a Hydrolisis process with an additional blend of antioxidants and cathalizers.

MaCoca™ is used exclusively by MB Innovations in SLIMPLE™,the diet pill that is revolutionizing the way that people are loosing weight. Transform your life today the SLIMPLE™ way.